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Man In Black Cologne BRAND_Mercedes-Benz Ann Gotlieb is the womanBvlgari launched Man in Black in 2014, in celebration of its 130th birthday. So this eau de cologne is sure to amaze. It is the successor of Bvlgari Man, which was launched back in 2010. An intense concoction of leather, spices, rum and woody notes, it is designed to give off an earthy scent. It is even inspired by the mythical god of the earth, Vulcan's birth, and engineered for the charismatic and bold modern man.