Product Placement formatIsbn:Softcover - 9783838680255 COMMUNICATION AND GENERAL SYSTEMS THEORY

COMMUNICATION AND GENERAL SYSTEMS THEORY -- INTRODUCTION -- 1

mit Hilfe statistischer Verfahren zu verläßlichen Aussagen über die Existenz komplexer lexikalischer Einheiten zu kommen

Dennis / McQueen

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Product Placement formatIsbn:Softcover - 9783838680255 COMMUNICATION AND GENERAL SYSTEMS THEORYInhaltsangabe: Abstract: Product placement has become increasingly common in recent years. This paper analyses the practice of placing brands in films and television programmes from different perspectives. From the marketers? point of view the development of product placement as a marketing communication instrument is analysed. It is also shown how filmmakers can use it to add realism to a film and save production costs. Putting the product placement